The veins of the rich Chitale legacy trace back to the 1939
A foundation strongly engraved in the ethos of quality, excellence and superior customer service has enabled the company to expand to international markets. The company currently exports its range of products to countries across the European Union, USA, South East Asia and Australia. The far-reaching appeal is evidenced through the increasing demand for its products in the international markets. Automation has always been a core principle at any of our manufacturing units, with almost 80% of our products produced in an automated environment. The reliance on automation makes the plant more machine-intensive rather than labor intensive and hence reducing the chances of contamination during cross handling by a great degree as well as minimalizes the chance of human errors. Through all these endeavors, we are working round-the-clock to ensure that the customers can enjoy our products without any hesitation on the safety front.
Established in 1950, by the Late Shri Bhausaheb Chitale and later joined by Late Shri Rajabhau Chitale, together, laid a foundation of culinary excellence that has become a cherished part of countless households. Their commitment to quality and tradition has solidified Chitale Bandhu’s reputation, making it a household name across India and beyond. Grown from a modest sweets store to an internationally renowned brand known for its rich quality delicious products, brand Chitale Bandhu has expanded its offerings to include a wide array or premium as well as pocket friendly range of namkeens, sweets and snack delights.
The second generation of leadership, comprising of Shri Madhav Chitale, Shri Shrikrishna Chitale, and Shri Sanjay Chitale, has ably laid the foundation of a strong business network. They have supported and grown the business by establishing robust retail and distribution channels and also made significant strides in social responsibility and community engagement. Their efforts further cemented Chitale Bandhu’s reputation as a beloved brand.
In 1976, the company introduced the Maharashtrian Bakarwadi, a distinctive and popular snack that quickly became a favorite among its customers. Recognizing the growing demand for this unique treat, Chitale Bandhu made a groundbreaking move in 1996 by becoming the first company in India to machine-produce Bakarwadi, ensuring consistent quality and taste to meet the increasing market needs. From the bustling streets o Pune to households in the United States, Europe, Gulf, and Beyond, Chitale Bandhu and Chitale Bandhu Americas has become a cherished part of countless celebrations with over 250 products varying from sweets to savories and more.
The beginning of the 75th anniversary with Sachin Tendulkar as the brand ambassador marks a new chapter in the brand’s storied legacy, one that blends tradition with modernity and sets the stage for continued success.